Experience on Demand by Jeremy Bailenson

“If you want to understand the most immersive new communications medium to come along since cinema…I’d suggest starting with Mr. Bailenson’s [book]. It’s short, it’s levelheaded and it tells you what you need to know. Among other things, the book answers the sometimes vexing question of what VR is actually good for.”

—Wall Street Journal

“Few people alive know as much about VR as Jeremy Bailenson. For decades he’s been researching how VR affects humans. Read this before you enter this new world.”

—Kevin Kelly, founding editor of Wired and author of The Inevitable

“Remarkably interesting... People interested in the current state of virtual reality’s applications will enjoy Bailenson.”

—New York Times

“Virtual reality is changing the way athletes train. This book is a must-read for anyone who wants to understand and hone performance through VR.”

—Joe Montana, Hall of Fame quarterback

“Excellent primer on the subject [of virtual reality]… It promises to be a fascinating journey.”

—San Francisco Chronicle

“Jeremy Bailenson’s work is unflinching and brave. He helps us see more of our vulnerabilities and our potential than ever before. This book describes the edge of human self-knowledge, and a precipice of human foibles to avoid.”

—Jaron Lanier, VR pioneer and author of You Are Not A Gadget

“Bailenson provides a clarifying framework for a necessary conversation about what it will mean to ‘be there’ in the twenty-first century. Read this to calibrate the ethical and moral choices ahead."

—Sherry Turkle, professor of the social studies of science and technology, MIT, and author of Reclaiming Conversation

“An accessible introduction, a cogent primer, to the potential and pitfalls of VR.”

—Washington Post

“As one of VR’s pioneers, Jeremy Bailenson sheds light on how it works, its benefits, and how it will impact us in the future.”

—Young Sohn, president and chief strategy officer, Samsung Electronics

“Nobody has thought longer or deeper than Jeremy Bailenson about how VR will affect society. He takes us on an entertaining tour of what it can do, from giving children thrilling educational experiences to teaching the public about climate change to enhancing the storytelling powers of filmmakers and journalists.”

—Laurene Powell Jobs, President of Emerson Collective

“What is Virtual Reality? Everyone is talking about it but very few have really indulged in artistic and well crafted simulations. Jeremy Bailenson takes you beyond the hype and into the profound and empathic ways VR is enhancing every facet of life... from how we communicate to how we are entertained. A must read for anyone who is curious about the world we live in.”

—Jane Rosenthal, Producer and Co-Founder of Tribeca Enterprises

“Jeremy Bailenson's knowledge of VR, from high level issues of hardware design and market dynamics down to details of human interaction and behavior is without equal, and this book is no exception. Experience on Demand contains essential insights and information related to solving those problems, and will be essential reading material for VR experience designers.

—Philip Rosedale, Founder of High Fidelity and Second Life